You've seen the sticker probably dozens of times over on your vintage cameras and lenses, but are you familiar with their history?
They're as much part of a marketing campaign as they are a quality assurance effort: many products coming out of Japan were regarded by the rest of the world as cheap and inferior--an assessment that may have been accurate in decades past, unlike today.
Though many products improved over time, the perception of their inferior quality remained, so these stickers are part of a campaign by Japanese companies, along with the Japanese government, to help change that perception.
Now you can wear this lapel pin to show off your affinity for quality Japanese photographic equipment to your fellow photographers.
- 1" / 25mm Length
- Gold-colored plating
- 10mm pin post
- Deluxe locking clutch
- ShootFilmCo-approved quality assurance